SmartMail delivers to verified, first-party matched households selected from your active first-party audience. Every send is based on real behavioral data, not purchased lists or demographic approximations. Because audience selection happens inside the fullthrottle.ai® platform, you get full visibility into who is being targeted and why, with delivery tied directly to the households already active in your campaigns.

SmartMail campaigns are built, launched, and monitored inside the same environment as your CTV, Audio, Display, and online video campaigns. There is no switching between platforms or reconciling reports from different systems. Your team manages everything from one place, with direct mail treated as a first-class channel rather than a separate program.

Launching is simple. Build your audience by radius or zip code, choose SmartMail as part of your campaign strategy, and set your budget. Upload your creative to personalize the message, pick your promotional dates, and activate. SmartMail launches instantly, connecting digital engagement with real-world direct mail delivery. Because SmartMail runs inside fullthrottle.ai®, performance is not estimated after the fact. Mail delivery is connected to first-party data from the start, so when outcomes occur, the platform can attribute them accurately back to the specific send, the specific audience, and the specific moment in the buyer journey.

Explore how fullthrottle.ai® brings first-party-based direct mail into a unified activation and measurement environment.