What does your campaign audience’s media consumption actually look like? Most post-campaign reporting tells you where your ad ran. That’s helpful for confirming your ad showed up, but it doesn’t say much about the people behind the buy. Audience Insights from fullthrottle.ai^® answers a different question: How your campaign audience actually spends time with content and where that happens.

Built on first-party data and SafeMatch^® attribution, Audience Insights gives brands, agencies, and media companies campaign-level reporting on the shows, genres, and publishers your audience engages with, down to the geographies and ZIP codes where that engagement happens. All within the fullthrottle.ai^® platform.

That view comes from our direct relationships with premium publishers across TV, streaming, and audio. Paired with Immersive Household^® delivery, it connects one household’s behavior across CTV, audio, display, video, and direct mail. Buy a single publisher directly and you only see that one channel. Audience Insights shows the connected picture.

Running campaigns in multiple markets? Set each market up as its own campaign and you’ll get a separate Audience Insights report for each one, so you can spot how media habits shift from market to market.

Get greater clarity into the audience behind your campaigns now.