Your marketing channels are building interest in your brand. With Last Mile Segments in fullthrottle.ai®, you can see which households found you through social, paid search, local/maps, or organic, then went on to visit your website.

Momentum is easy to lose between touchpoints. Last Mile Segments show you the audiences your other channels drove to your site, sorted by source in your Audience Library, so you can pick up where those channels left off.

The result is more value from the marketing you’re already doing. Your team can put budget toward households that have shown real interest instead of starting from scratch.

The process is simple:

• Open the Audience Library
• Select a Last Mile Segment by source
• Attach it to a campaign
• Launch

Your other channels start the conversation. fullthrottle.ai® helps you finish it.

Your AdTech Easy Button just got even easier. See Last Mile Segments in action and turn cross-channel interest into your next campaign.