Audio connects with audiences throughout their day, from time behind the wheel to streaming music and listening to podcasts. For brands and agencies, those moments create opportunities to reach households across the customer journey. In this partner spotlight, Juliette Ferrera, Head of Industry, Automotive at SiriusXM Media, joins fullthrottle.ai® Co-founder Amol Waishampayan to explore audio’s role in a connected media strategy. The conversation covers SiriusXM’s presence in the car and its broader streaming audio and podcast networks, highlighting how advertisers can engage consumers beyond a single device or listening environment.

Hear how SiriusXM Media’s premium audio ecosystem and fullthrottle.ai’s first-party audience approach work together to help advertisers reach the right households and connect those engagements to measurable business outcomes. For teams looking to make audio part of their media mix, the discussion brings audience activation and measurement into the same conversation.

Watch the interview for insights into how premium audio fits alongside other channels and supports a more unified approach to reaching consumers. Discover how first-party addressable household audiences can help guide that strategy, with closed-loop attribution connecting media engagement back to business results.