AdTech was meant to make advertising smarter. Instead, it made it harder, especially for agencies and publishers navigating the complexity of automotive. Traditional DSPs weren’t built for automotive. They miss the nuance of inventory, showroom data, and shopper behavior, leaving agencies guessing which ad actually moved the metal.

Introducing the Automotive DSP by fullthrottle.ai® — the first DSP purpose-built for the automotive industry, and the easiest one you’ve ever used. It unifies first-party data from your DMS and website, then activates it across premium video, display, streaming, and direct mail.

All at the household level. No cookies. No guessing. For agencies and dealerships, it’s the Easy Button for launching smarter, faster campaigns. With 85%+ match rates, real-time ROI, and creative tools built for automotive, you save time, prove value, and protect client relationships — all in one unified platform. And for publishers, it’s the first time you can monetize inventory and tie it to real-world outcomes, with direct access to in-market audiences and zero middlemen. Powered by the fullthrottle.ai® AI Media Agent, it works 24/7 — scoring households, optimizing campaigns, and measuring what matters: sales, service, and retention.

So, if you’re done with disconnected data, clunky DSPs, and black-box reporting — maybe it’s time for something built specifically for this industry. Built for outcomes. Built for you.