CTV continues to reshape the advertising landscape as consumer viewing habits shift toward streaming. In this webinar, we explore why CTV is becoming an essential part of the modern media mix, from its expanding reach across U.S. households to its ability to engage audiences where they spend the most time. Learn how changing consumer behavior is driving increased investment in streaming and why marketers are making CTV a priority for 2026. Discover the trends, opportunities, and strategies shaping the future of TV advertising.