Google Flip-Flopped … Again. Here’s How Marketers Should React.
If your marketing strategy depends on where Google says the wind is blowing this quarter, you’re gambling with your pipeline.
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If your marketing strategy depends on where Google says the wind is blowing this quarter, you’re gambling with your pipeline.
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There are two keys to thriving in a digital world: owning your audience data and effectively using it.
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GA4 has its merits, but fullthrottle.ai acts as a force multiplier that takes your existing analytics efforts to the next level.
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Waiting on a cookie deprecation deadline? Surprise announcements like this one could kill your ad performance long before it arrives.
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The best way to profit from data is with technology that can transform previously programmatic audiences into first-party data. Then, agencies can collect audiences that would otherwise be lost and own this data instead of using third-party data.
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As a partner, an agency can bring independent technology to the table to help advertisers, their brands, and their clients to start leaning into first-party data.
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There is an incredible power that comes from looking at attribution through a household and open address.
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Buying first-party data is like a mortgage, where you pay a lot of interest in the first several months but you get more value over the next several years
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