Amol Waishampayan

If your marketing strategy depends on where Google says the wind is blowing this quarter, you’re gambling with your pipeline.

There are two keys to thriving in a digital world: owning your audience data and effectively using it.

GA4 has its merits, but fullthrottle.ai acts as a force multiplier that takes your existing analytics efforts to the next level.

Waiting on a cookie deprecation deadline? Surprise announcements like this one could kill your ad performance long before it arrives.

The best way to profit from data is with technology that can transform previously programmatic audiences into first-party data. Then, agencies can collect audiences that would otherwise be lost and own this data instead of using third-party data.

As a partner, an agency can bring independent technology to the table to help advertisers, their brands, and their clients to start leaning into first-party data.

There is an incredible power that comes from looking at attribution through a household and open address.

Buying first-party data is like a mortgage, where you pay a lot of interest in the first several months but you get more value over the next several years