Samantha Weller

As brands look for the most efficient ways to reach their audiences, FreeTV offers a powerful alternative to tradtional streaming platforms.

fullthrottle.ai offers a transformative alternative to traditional retargeting, addressing its key limitations with innovative solutions.

A critical limitation of CTRs: they do not capture the influence of ads on brand awareness, consideration, and long-term customer behavior.

Personalizing direct mail has always presented some challenges. The limitations in data collection, segmentation, and customization lead to a one-size-fits-all approach that fails to resonate on a personal level with recipients. Thankfully, direct mail now looks very different.

Our buyer propensity model uses real-time data, continuously updating to reflect the latest consumer behaviors and trends on an individual household level.

While you’re working on getting more website traffic, are you making the most of the traffic you have right now?

Some platforms bombard every visitor with ads; we reach the right person with the right message at the right moment.

First-party data is more important than ever for business aiming to deliver personalized experiences and outperform competitors.

In the realm of marketing, fullthrottle.ai’s Audience Generation is the sidekick every brand needs. Generate audiences of in-market leads who are visiting your website and then create marketing strategies around those audiences.

From advertising agencies to in-house marketing departments, Google Analytics is often considered the default data tracking software, but it isn’t enough for modern advertising strategies. Between data privacy and deprecation of third-party cookies, it’s becoming more challenging to see the steps users are taking.

The data exchange should benefit the user experience, not recklessly monetize audiences.

When used effectively, the volume of first-party data within a CDP can provide you with invaluable insight about your customers, so you can create more targeted, effective campaigns.

Rather than relying on outdated technology that will soon be phased out due to privacy restrictions and evolving consumer needs, it is important to make the switch to future-proof technology that

As we begin to understand that scarcity of first-party data means a lack of volume, we can start to look towards gathering the full picture of what is needed to complete first-party data assets.

First-party data strategies for collecting and activating tend to fall on a scale – or so we’ve noticed with the brands and agencies that partner with us.

Now, RMNs are being grouped into media strategies, which is why using them for campaigns is seen as promising for the AdTech industry. However, there is an issue with the RMN business model – it’s broken.

As a business, the importance of having cookieless audiences is imperative to reaching your advertising and marketing’s maximum potential.

We are all there with one goal in mind – to provide value to the end user. We’re there to complement and highlight your work, not