Samantha Weller

AI is revolutionizing the way SMBs approach marketing by creating personalized offers and content that truly connects with the customer.

Balancing data collection with private protection is essential for maintaining customer trust and ensuring compliance with ever-changing regulations.

Prioritize data privacy and security, and you’ll build a loyal customer base that trusts you with their information.

The data exchange should benefit the user experience, not recklessly monetize audiences.

When used effectively, the volume of first-party data within a CDP can provide you with invaluable insight about your customers, so you can create more targeted, effective campaigns.

Businesses that strive toward data independence and a direct relationship with their customers can create a more stable ground for themselves in third-party data becomes less available.

Validated signals establish an understanding – between the shopper and the seller – and help in clarifying the customer journey, supporting the storyline of the successful shopping experience and path to purchase.

Rather than relying on outdated technology that will soon be phased out due to privacy restrictions and evolving consumer needs, it is important to make the switch to future-proof technology that

As we begin to understand that scarcity of first-party data means a lack of volume, we can start to look towards gathering the full picture of what is needed to complete first-party data assets.

First-party data strategies for collecting and activating tend to fall on a scale – or so we’ve noticed with the brands and agencies that partner with us.

Now, RMNs are being grouped into media strategies, which is why using them for campaigns is seen as promising for the AdTech industry. However, there is an issue with the RMN business model – it’s broken.

Companies who have built their businesses solely around third-party data will need to find ways to increase their data sets.

As a business, the importance of having cookieless audiences is imperative to reaching your advertising and marketing’s maximum potential.

We are all there with one goal in mind – to provide value to the end user. We’re there to complement and highlight your work, not

One way to ensure your data is future-proof is to verify that it is completely compliant. You always want to make sure, especially in a cookieless world, that you are paying attention to your privacy rules.

You are only as strong as the data you own. If the data you own is outdated by two or four years, it’s essentially worthless.

Letting go of cookies is painful, but it’s for the best and it’s going to be an exciting change to see across all of the digital landscapes.

Regardless of the method you take to access the data, first-party data overall requires more attention, such as monitoring hygiene and compliance, and segmenting it into different audiences.