How to Choose an AdTech Platform That Actually Delivers
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In GA4 We Trust? Think Again.
If your marketing strategy depends on where Google says the wind is blowing this quarter, you’re gambling with your pipeline.
The Local Execution Gap in Most AdTech
The AdTech ecosystem has grown into a complex network of platforms, tools, and data providers — each designed to solve a piece of the marketing puzzle. Yet for many regional and local advertisers, executing a coordinated, measurable campaign remains an uphill challenge.
Google Flip-Flopped … Again. Here’s How Marketers Should React.
If your marketing strategy depends on where Google says the wind is blowing this quarter, you’re gambling with your pipeline.
Hulu Ads vs. FreeTV Ads: Which Is Better?
As brands look for the most efficient ways to reach their audiences, FreeTV offers a powerful alternative to tradtional streaming platforms.
A Step-by-Step Guide to Adopting a Cookieless Strategy
Embrace the power of audience obsession and push your marketing strategy into the future.
Cookies Aren’t Canceled — Here’s Why That Doesn’t Matter.
There are two keys to thriving in a digital world: owning your audience data and effectively using it.
Is fullthrottle.ai® Just … Retargeting?
fullthrottle.ai offers a transformative alternative to traditional retargeting, addressing its key limitations with innovative solutions.
Why You Should Ignore Your Click-Through Rates
A critical limitation of CTRs: they do not capture the influence of ads on brand awareness, consideration, and long-term customer behavior.
The Evolved Marketer Knows an Uncomfortable Truth About Audience Data
The key to successful activation is timeliness and relevance – these can only be achieved through up-to-date data that reflects the current realities of the audience.
Is Direct Mail Still Effective?
Personalizing direct mail has always presented some challenges. The limitations in data collection, segmentation, and customization lead to a one-size-fits-all approach that fails to resonate on a personal level with recipients. Thankfully, direct mail now looks very different.