Why Behavioral Data Beats Demographics
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FEATURED INSIDER NEWS POSTS
In GA4 We Trust? Think Again.
If your marketing strategy depends on where Google says the wind is blowing this quarter, you’re gambling with your pipeline.
The Local Execution Gap in Most AdTech
The AdTech ecosystem has grown into a complex network of platforms, tools, and data providers — each designed to solve a piece of the marketing puzzle. Yet for many regional and local advertisers, executing a coordinated, measurable campaign remains an uphill challenge.
New Audience Marketing Screen
Refined breakdown of new and returning audiences – available in fullthrottle.app
New Audience State Segmentation
Enhance your targeting by including or excluding specific states from your radius-based marketing to reach only the most relevant audiences.
New Audience Apartments, High-Rises, and Multi-Unit Buildings
Now identify and market to residents in apartments, high-rises, and all multi-unit buildings with New Audiences.
Household Insights Screen
Announcing our latest platform update: Changes to the Household Insights Screen. Included are Behavioral and Hyperlocal insights.
Mission Viking: FullThrottle’s Latest Platform Updates
In this platform update, readers will discover fullthrottle.ai’s latest advertising technology updates, as well as what’s up next for 2023.
Introducing fullthrottle.app
Lead Generation- now available at fullthrottle.app
Custom Mail Frequency
Custom Mail Frequency allows you to re-deploy direct mail marketing at a time that best fits customers in YOUR industry’s buying cycle.
Lead Notification
Instant lead notification – now a featured update in Lifecycle.