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Cookieless is the hottest MarTech buzzword of 2022. When these technology vedors say they have a cookieless solution that helps businesses identify audiences and market to them, it’s important to ask where these vendors are starting.

There is an incredible power that comes from looking at attribution through a household and open address.

As a business, the importance of having cookieless audiences is imperative to reaching your advertising and marketing’s maximum potential.

We are all there with one goal in mind – to provide value to the end user. We’re there to complement and highlight your work, not

Paying multiple vendors to do the same thing means there are money and people resources being wasted. As a result, AdTech decision-makers need to approach new partners and their technologies with a health dose of criticism.

Buying first-party data is like a mortgage, where you pay a lot of interest in the first several months but you get more value over the next several years

One way to ensure your data is future-proof is to verify that it is completely compliant. You always want to make sure, especially in a cookieless world, that you are paying attention to your privacy rules.

You are only as strong as the data you own. If the data you own is outdated by two or four years, it’s essentially worthless.

Letting go of cookies is painful, but it’s for the best and it’s going to be an exciting change to see across all of the digital landscapes.

Regardless of the method you take to access the data, first-party data overall requires more attention, such as monitoring hygiene and compliance, and segmenting it into different audiences.

Not all data is created equally. Not all first-party data is created equally.

The cookiepocalypse doesn’t have to be as scary as it seems, as long as you plan ahead.

If you are receiving your data in a document or through an insecure method, that is a major red flag.

If we think about the traditional attribution model, this is how most marketing companies, agencies, and brands measure their marketing. The problem with this is, it’s just not that simple.

Companies are spending money to drive people to their website, so technology that can identify households and market back to them instantly is an essential part of the business.