Where do you fall on the scale of collecting and activating first‑party data?
Are you a discoverer, inquirer or a go-getter?
First-party data strategies for collecting and activating tend to fall on a scale––or so we’ve noticed with the brands and agencies that partner with us. We have bucketed the scale into the three categories below. Where does your first-party data strategy fall on the scale?
Are you a
Discoverer?
- You don’t own a data lake
- You aren’t activating a first-party data collection
- You still use traditional programmatic retargeting (Google, Facebook, TradeDesk, etc.)
However, you want to get into audience and data practice.
DiscovererAre you a
Inquirer?
- Want a scalable, low-effort solution
- Feel like there is data dying on the vine
- Use lead gen tactics but need more scale
Maybe you run newslettersign-up campaigns, put quality content behind a gate, and/or run direct response-focused ads.
InquirerAre you a
Go-Getter?
- Building first-party teams as a heavy investment
- Fully invested or half-baked into a CDP
- Want to generate more first-party data
However, you need volume and scale to get to the next magnitude.
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