Google Flip-Flopped … Again. Here’s How Marketers Should React.
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There are two keys to thriving in a digital world: owning your audience data and effectively using it.
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A critical limitation of CTRs: they do not capture the influence of ads on brand awareness, consideration, and long-term customer behavior.
The key to successful activation is timeliness and relevance – these can only be achieved through up-to-date data that reflects the current realities of the audience.
Is direct mail still effective in 2024?
As the digital advertising world grapples with cookie inflation, fullthrottle.ai is a platform uniquely positioned to navigate these changes.
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While you’re working on getting more website traffic, are you making the most of the traffic you have right now?