Household Insights Screen Updates
We are excited to share a few updates regarding the Household Insights Screen in our fullthrottle.app platform! To make insights easier to navigate and more actionable, the screen has been reorganized into two primary sections aligned with our New Audiences framework: Behavioral and Hyperlocal. This update is designed to help teams quickly understand both how households behave and where they are located, enabling smarter targeting and more efficient activation.
Behavioral
Behavioral insights are based on household activity and engagement signals across the buyer journey. Our AI Propensity Analysis now clearly visualizes funnel performance, showing how households move from awareness through conversion. For automotive clients, Make and Model Interests are automatically surfaced, identifying vehicle preferences based on verified URL visitation patterns. Non-automotive clients will instead see their custom journey segments, along with a detailed audience breakdown tied to each stage of engagement, providing a clear view of intent and likelihood to convert.
- Our AI Propensity Analysis shows the funnel breakdown.
- Make Model Interests –– any clients flagged as automotive will have vehicle interests based on the URL patterns visited.
Any client that is not automotive will see their custom journey segments and the associated audience breakdown.
Hyperlocal
Hyperlocal insights focus on geographic data and are especially valuable for regional and location-based businesses. This section highlights addressable households within customizable mile radii, as well as top-performing cities and ZIP codes. To make analysis and activation even easier, we’ve also added a new CSV export button, allowing teams to quickly download and share hyperlocal insights across marketing and media workflows.
- Addressable households based on mile radius
- Top Cities and Zip Codes
- NEW CSV export button
Questions?
Contact Support here.
Not a current client and interested in how these household insights can help your business? Schedule your demo here.