Know What You’re Paying for and What’s Driving Performance
Your media investment deserves clear answers about cost, campaign quality, and business results. The AdTech Marketplace Transparency Checklist provides a framework for evaluating your AdTech platform or a new media partner.
Work through evaluation statements, record vendor responses, and calculate a transparency score to identify strengths and areas that need clarification. Each section includes questions to help you look beyond a sales presentation and understand how a provider operates.
From contract terms to data protection, the details can affect your budget, daily workflows, and confidence in reported performance. A final evaluation brings your findings together so you can decide whether to move forward, request additional information, or compare another provider.
What You’ll Learn
In this worksheet, you’ll learn how to:
• Evaluate fee structures, media sourcing, and audience data ownership to understand what your investment includes.
• Assess how reporting connects campaign activity to measurable business outcomes, including sales, appointments, and store visits.
• Calculate a vendor’s transparency score, identify warning signs, and document strengths and concerns to guide your decision.
Download the worksheet to prepare for more productive vendor conversations and make informed decisions about your media partnership moving forward.