AdTech White Paper

Why Most Generic DSPs Fail Mid-Market Automotive Brands

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The Data Behind the Failure

Disconnected systems, cookie-based targeting, and delayed attribution make it nearly impossible for dealers to know what’s actually driving showroom traffic or service revenue.

This white paper breaks down why generic DSPs fail mid-market automotive brands — and how connecting DMS data, AI automation, and closed-loop attribution delivers measurable results dealers can verify.

What You’ll Learn

  • How fragmented DSPs limit campaign execution, media buying, and performance tracking
  • Why direct DMS integration powers faster, data-driven activations at the household level
  • How AI optimization improves pacing, targeting, and measurable ROI across every channel

Download the white paper to integrate data, activate campaigns with precision, and prove real outcomes. Presented by fullthrottle.ai’s experts:

Amol Waishampayan

Amol Waishampayan

Louis DiGiacomo

Louis DiGiacomo

Ready to Talk to a First-Party Data Provider Who Has the Answers

Make informed, data-driven decisions, understand your clients better, and optimize your marketing to drive growth.