PLATFORM CHANNELS

CTV Advertising Platform Powered by fullthrottle.ai^®

Activate streaming TV campaigns across premium CTV, free ad-supported channels, and linear inventory through fullthrottle.ai’s unified platform.

Experience fullthrottle.ai^® in Action

premium inventory | streamlined activation | unified measurement

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Activate Campaigns On

Where Your Streaming TV Ads Run

Streaming TV campaigns run across premium publisher and marketplace relationships spanning subscription CTV, free ad-supported streaming (FAST/FreeTV), and linear environments, delivering scalable reach across the channels your audiences actually watch.

This partner-driven model provides more direct access to premium supply across streaming TV environments reducing reliance on intermediaries and improving control over where campaigns run and how they are managed.

Streaming TV Inventory Access:

Reach audiences across premium subscription CTV and FAST channels in one campaign

Access premium publisher inventory without fragmented buying across separate platforms

Launch across CTV and free ad-supported environments through a streamlined workflow

Manage delivery and performance across all streaming TV inventory from one system

United Media Workflow

Streaming TV campaigns are built and managed inside the same platform environment as the rest of your media. Instead of managing fragmented buys across multiple vendors, teams can plan, launch, optimize, and measure streaming TV campaigns in one place, alongside every other channel in the media mix.

Your team runs streaming TV, audio, display, and online video campaigns from one place, with streaming TV treated as part of the total media strategy rather than a channel managed in isolation.

Cross-Channel Strategy and Performance Visibility

Build and activate omnichannel campaigns without leaving the platform
Align streaming TV with pacing and budget decisions across the full media mix
View streaming TV performance in context with every other active channel
Make optimization decisions based on a complete cross-channel picture

Execution and Measurement

Streaming TV campaigns are executed and measured within the same platform, giving advertisers a direct line from impression to outcome. Because fullthrottle.ai^® connects delivery to first-party audience data from the start, performance is not estimated after the fact. Results are attributed accurately to audience segment and moment in the buyer journey.

Closed-Loop Attribution

Connect streaming TV delivery directly to outcomes
Attribute results across all channels within a single reporting view
Measure incremental lift across channels
Optimize future campaigns based on performance data, not estimated reach

See What Streaming TV Activation Looks Like Inside the Platform

Explore how fullthrottle.ai^® connects premium CTV, FAST, and linear inventory with streamlined activation and unified measurement.

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FAQ

What is a connected TV advertising platform?

A connected TV advertising platform enables advertisers to activate streaming TV campaigns across premium CTV, free ad-supported channels, and linear inventory with unified execution and measurement. fullthrottle.ai^® manages all of it from one platform.

What is the difference between CTV and free ad-supported streaming (FAST)?

CTV refers to ads delivered inside subscription-based streaming content on internet-connected televisions. Free ad-supported streaming (FAST) channels are ad-supported, no-subscription environments available on smart TVs and streaming devices. fullthrottle.ai^® activates across both, along with Comcast linear, through a single campaign workflow.

Where do streaming TV ads run through fullthrottle.ai®?

Across premium publisher partnerships spanning Nexstar Media, Comcast, Hulu, Disney+, ESPN, HBO Max, Paramount+, Peacock, FOX, ABC, TelevisaUnivision, and more.

How does fullthrottle.ai® target streaming TV audiences?

Campaigns are activated against your first-party audience and enriched with second- and third-party audience data from partners like Experian, Nielsen, ComScore, LiveRamp, and TransUnion.

How is streaming TV campaign performance measured?

Performance is measured within the same platform as your other active channels, providing a unified view across CTV, FAST, linear, and the rest of your media mix. Attribution is tied to real business outcomes, not estimated delivery.

CTV Advertising Platform Powered by fullthrottle.ai®