fullthrottle.ai® Expands Premium Publisher Ecosystem, Adds SiriusXM Media’s Audio Inventory
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PHILADELPHIA, October 7, 2026 — fullthrottle.ai®, a leader in first-party data media solutions and AI-powered marketing technology, today announced continued expansion of its premium publisher ecosystem, adding SiriusXM Media’s ad-supported digital audio inventory to the growing roster of audio offerings available through the fullthrottle.ai® platform.
fullthrottle.ai® has built a growing network of direct publisher integrations spanning audio, streaming TV, display, video, and other channels, giving agencies and brands access to premium inventory alongside first-party audience activation and cross-channel measurement, all within a single, unified platform. fullthrottle.ai’s continued investment in direct supply relationships reduces reliance on intermediaries and simplifies how advertisers reach audiences at scale.
As advertisers continue to seek meaningful ways to connect with consumers across an increasingly fragmented media landscape, direct access to premium inventory has become an essential component of modern media strategies. By continuing to grow its ecosystem of premium publisher relationships, fullthrottle.ai® gives advertisers greater flexibility to reach audiences wherever they consume content.
“Our strategy has always been to build direct relationships with premium publishers so we can bring their inventory into a single, unified platform for advertisers,” said Amol Waishampayan, co-founder of fullthrottle.ai®. “Partnering with SiriusXM Media is the latest step in growing that ecosystem, giving agencies and brands an even more efficient path to reach audiences across audio, streaming TV, and beyond.”
Audio continues to be one of the most engaging advertising environments, reaching consumers throughout their daily routines in the car, at home, at work, and on the go. Combined with first-party audience activation and cross-channel measurement, premium audio enables marketers to extend campaign reach while delivering consistent messaging across devices and media environments.
Through its growing ecosystem of publisher integrations, the fullthrottle.ai® platform enables programmatic advertisers to:
1. Access premium streaming audio and podcast inventory, including SiriusXM Media, iHeartRadio,TuneIn, and more
2. Leverage first-party audience intelligence for more relevant customer engagement
3. Simplify campaign execution within a unified omnichannel platform
fullthrottle.ai’s direct publisher integrations continue to expand across audio, streaming TV, and other channels, supporting its mission of eliminating fragmentation across audience creation, media activation, and measurement.
This continued expansion reinforces fullthrottle.ai’s ongoing investment in removing complexity from media buying while giving marketers greater control over audiences, activation, and measurable business outcomes.
For agencies, the result is a more streamlined workflow with fewer intermediaries, improved operational efficiency, and better visibility into campaign performance. For brands, it means easier access to premium inventory and the ability to execute high-performing omnichannel campaigns from a single unified platform.
About fullthrottle.ai®:
fullthrottle.ai® is a pioneer in first-party data media solutions, helping brands, agencies, media companies, and publishers activate smarter campaigns through AI-powered audience intelligence, omnichannel execution, and outcome-based measurement. Built with a privacy-first approach and no reliance on cookies, the platform transforms customer data into actionable audiences, delivering 85%+ audience match rates and SafeMatch® attribution that connects marketing efforts to real business outcomes. Trusted by more than 6,000 businesses nationwide, fullthrottle.ai empowers marketers to simplify campaign activation, optimize performance, and measure results across channels including streaming TV, video, audio, display, and direct mail. For more information, visit www.fullthrottle.ai.