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Service Descriptions
This page is about the services offered by fullthrottle.ai® and their descriptions. If you are interested in our website and platform privacy policies, click here.
fullthrottle.ai® Platform (aka Audience Generation & SafeMatch®)
Subscription-based Service which includes the placement of fullthrottle.ai® proprietary technology on Customer-designated website(s), which collects and transforms website data into 1st Party household data. This Service provides access to a proprietary data exploration dashboard where data is curated and visualized for media planning, activation, and measurement. Platform tiers include set amounts of households defined in the Service Agreement.
Platform Tiers:
- Lite
- Growth
- Professional
- Premium
- Enterprise
fullthrottle.ai® Platform – Installation
Guided implementation of fullthrottle.ai® technology on customer-designated websites. This Service employs dedicated support to fully launch, including troubleshooting, quality assurance, and tag manager instructions.
fullthrottle.ai® Platform – Trial
Trial-based version of the fullthrottle.ai® Platform for Customer’s internal evaluation purposes. Trial Subscriptions shall automatically expire at the end of the defined Subscription Term unless otherwise stated on the Order.
Media Activation Subscription Service and Schedule
Media Activation Service allows customers to activate the curated audience data generated from the fullthrottle.ai® Audience Platform by activating marketing tactics. These marketing tactics may be ramped up or down and customized during the Subscription Term and Media Schedule. fullthrottle.ai activates media from our integrated media buying platform and incurs a 10-20% platform fee in activating media against audiences. These costs are included in your Total Media Schedule costs. The marketing tactics include: Immersive SmartMail, Immersive Display, Immersive Social, Immersive Audio, and Immersive Video.
AudienceFlume
Set of API services to ingest 1p data and build into a technology stack and data lake; Includes APIs consisting of: Identification API, Propensity API; Influence API; and Attribution API.
White Labeled Platform
A personalized and branded skinned version of fullthrottle.ai® Platform Dashboard (Audience Generation) with customer logo and 4 key custom colors. Select components & styles of dashboard are able to be branded with chosen colors.
Automotive IMC™ (Integrated Marketing Cloud)
Automotive CDP (Customer Data Platform) and Marketing Automation Platform (MAP) service to identify new audiences, accelerate lifecycle marketing, generate leads, and provide 360 attribution insights.
Additional Information & Links
- fullthrottle.ai® Privacy Policy
- Current & Future Privacy Legislation
- Terms of Use
- European Union Data Subjects
- Your California Privacy Rights
This documentation was last updated in February 2023.