The Goal
The company sought to expand reach among homeowners demonstrating service intent by converting website engagement into verified first-party household audiences and activating those audiences through addressable streaming campaigns.
The Challenge
A home improvement company operated in a highly competitive regional market with rising advertising costs. The company needed a stronger way to reach homeowners demonstrating active service intent. Traditional digital campaigns focused on clicks and impressions. However, those metrics failed to show which households were prepared to take action. At the same time, competitors saturated search and social channels. As a result, the company required a more precise method to identify and engage qualified households through streaming environments.
The Results
Across streaming platforms, the brand converted anonymous website visitors into verified first-party household audiences and activated them in TV-like viewing environments. AI-driven optimization ensured ads reached households in active decision windows while SafeMatch® Attribution validated campaign impact.
As result of shifting to household-level activation, the brand achieved measurable growth:
- Total identifiable households increased from 337 to 493
- 156 new households were added to the company’s first-party audience pool
- Overall household reach grew by more than 40%
HOW WE GOT THERE
fullthrottle.ai® Tactics Used
Audience Generation
fullthrottle.ai® converted anonymous website visitors into verified household audiences using patented identity resolution technology. This approach created a privacy-safe foundation, using opt-in visitors, and focused on homeowners demonstrating active service consideration. It allowed the brand to move beyond impression-based targeting and engage real households with measurable intent.
CTV Activation
493 verified households were activated across ad-supported streaming platforms including Roku TV, Pluto TV, and Tubi. Ads appeared within natural TV-like viewing environments, extending engagement beyond the website and into the living room. This approach ensured messaging reached households most likely to be in an active service decision window.
AI Media Agent
Across CTV streaming environments, the AI Media Agented automated audience segmentation and campaign delivery using real-time household engagement signals. It improved alignment between ad exposure and qualified households. As a result, media delivery continuously adapted to real-time household engagement signals.
Use AI-Powered CTV Activation to Drive Household Reach
See how AI-powered CTV activation connects real households to measurable marketing outcomes.