156
New Households Identified40%
Increased Household Growth493
CTV Activated HouseholdsThe Goal
The company sought to expand first-party audience activation among homeowners demonstrating real in-market service intent by transforming website engagement into first-party addressable household profiles and activating those audiences through connected TV.
By combining audience generation, AI-powered activation, and closed-loop measurement within one unified platform, the company aimed to expand qualified reach, simplify campaign execution, and drive measurable business outcomes through streaming media.
The Challenge
A home improvement company operated in a highly competitive regional market with rising advertising costs. The company needed a faster, more unified way to activate first-party addressable household profiles showing active service intent. Traditional digital campaigns relied on clicks and impressions, but those metrics provided limited visibility into which audiences were most likely to convert or how campaigns contributed to measurable business outcomes.
At the same time, competitors saturated search and social channels. As a result, the company required one platform that could simplify audience generation, activate high-intent homeowners across premium streaming environments, and connect campaign performance to measurable business outcomes through centralized measurement.
The Results
By combining first-party audience generation, AI-powered CTV activation, and closed-loop measurement, the company expanded qualified audience reach while simplifying campaign execution through one unified platform. AI-driven optimization ensured advertising reached first-party addressable household profiles during active decision-making windows while SafeMatch® Attribution connected campaign exposure to measurable business outcomes.
As result of expanding first-party audience activation across connected TV, the company achieved measurable growth:
- First-party addressable household profiles increased from 337 to 493
- 156 net-new first-party addressable household profiles were generated to support ongoing audience activation
- Overall, first-party audience reach grew by more than 40%
HOW WE GOT THERE
fullthrottle.ai® Tactics Used
Audience Generation
fullthrottle.ai® continuously generated first-party addressable household profiles from real in-market behavioral signals using patented technology. This created a privacy-first audience foundation that enabled immediate activation across channels while simplifying audience generation and reducing reliance on fragmented third-party data.
CTV Activation
493 in-market households were activated across ad-supported streaming platforms including Roku TV, Pluto TV, and Tubi. Ads appeared within natural TV-like viewing environments, extending engagement beyond the website and into the living room. This approach ensured messaging reached households most likely to be in an active service decision window.
AI Media Agent
The AI Media Agent continuously optimized audience activation and campaign delivery using real-time engagement and performance signals. By automating optimization within one unified platform, the AI Media Agent improved operational efficiency, accelerated campaign performance, and continuously aligned media delivery with measurable business outcomes.
Use AI-Powered CTV Activation to Drive Household Reach
See how AI-powered CTV activation connects real households to measurable marketing outcomes.