52%
Reduced Cost Per Move-In$236
Average Savings Per Resident107%
Conversion Rate LiftThe Goal
They aimed to cut acquisition costs while increasing the number of high-quality conversions. Their focus was on shortening the average move-in journey by reaching prospective residents and their families with more timely, relevant, and personalized marketing.
The Challenge
A senior living community faced rising costs to acquire new residents and long sales cycles. Traditional marketing methods were not delivering the efficiency or precision needed to connect with qualified households early in the decision-making process. They needed a way to engage future residents sooner, reduce cost per move-in, and accelerate occupancy timelines.
The Results
By leveraging fullthrottle.ai®, this senior living community significantly improved marketing efficiency and resident acquisition outcomes. The campaign cut the cost per move-in by 52% — saving an average of $236 per resident — while also driving a 107% increase in conversions year-over-year. Just as importantly, by connecting with prospective residents and their families earlier in the decision-making journey, they shortened the average move-in timeline by 52 days, accelerating occupancy and boosting revenue potential.
HOW WE GOT THERE
fullthrottle.ai® Tactics Used
To meet these objectives, they implemented fullthrottle.ai’s turnkey solution to engage in-market households at the right time with the right message. The strategy combined direct mail, digital, and streaming tactics to keep their senior living community top-of-mind and move prospective residents and their families further down the decision-making journey.
Audience Generation
Anonymous website traffic was converted into verified, first-party audiences through patented household identity resolution. This cookieless approach ensured precise targeting and higher-quality audience segments.
SmartMail
AI-driven mailers delivered high-impact, tactile engagement directly into the home. Unlike traditional bulk mail, SmartMail optimized daily based on real-time shopping behavior, ensuring timely, relevant messaging that cut through digital noise.
Display Advertising
fullthrottle.ai® display ads leveraged first-party, household-based targeting to deliver repeated exposure and contextual relevance across devices. By reaching in-market buyers immediately, they kept their brand visible and top-of-mind.
Online Video
Dynamic, visual placements brought their story to life, connecting with families in an engaging and easily shareable format that supported awareness and decision-making.
FreeTV
Ads placed within ad-supported streaming environments reached audiences in a relaxed, discovery mindset. With FreeTV consumption, they expanded household reach at scale while reinforcing key messages.
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