The Challenge
An upskill provider believed that more than 50% of their website traffic was converting into enrollments for its 30-hour driving program, but lacked a reliable way to validate this assumption using real customer data. Their existing analytics relied heavily on anonymous web metrics and self-reported attribution, making it difficult to connect site activity to actual enrolled students. Without clear visibility into which visitors became customers—and which marketing efforts influenced those conversions—the organization faced uncertainty around performance, media efficiency, and growth strategy. To confirm their assessment and gain a true understanding of the buyer journey, the provider turned to fullthrottle.ai’s patented identity and attribution technology to accurately connect website interactions to real households and verified enrollments.
The Results
We identified and transformed their website traffic down to household address-based audiences within our platform. Then, using their non-PII enrollment data, we were able to show that 88% of the prospective students visiting their website were not enrolling.
After identifying this new audience of prospective students, we deployed our AI-powered Immersive Household® advertising to market to and influence the households most likely to convert and enroll.
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