Flooring Company Sees $4.2 Million in New Revenue Through First-Party Audience Activation

A flooring company used fullthrottle.ai^® to activate first-party addressable household profiles across eight regions using one unified platform. Coordinated omnichannel activation engaged in-market household profiles closest to a purchase decision, resulting in 805 influenced conversions and $4.2 million in measurable sales within a single quarter.

Rather than relying on broad audience reach o vanity metrics, the campaign focused on activating high-intent household profiles and connecting media delivery to measurable business outcomes through household-level measurement.