43
Influenced Conversions28
Communities Reporting ConversionsThe Goal
The Senior Living Community’s unique goal was to attract and convert high-intent senior living shoppers into qualified leads, driving measurable increases in both Requests for Information (RFIs) and signed leases across multiple communities.
More specifically, they aimed to:
- Increase influenced conversion volume (RFIs and leases)
- Lower cost per acquisition (CPA)
- Improve occupancy rates across communities
- Enhance lifetime value (LTV) by engaging higher-quality prospects
The Challenge
A nationally recognized senior living provider sought to reach more high-intent families exploring independent and assisted living options. While their communities maintained a strong local presence, evolving post-pandemic consumer behavior and increased competition from newly consolidated brands created new marketing challenges.
The senior living market had fundamentally changed. Families were making more careful, research-driven decisions, often engaging across multiple digital channels before inquiring. At the same time, private equity investment had flooded the sector, raising the bar for brand visibility and digital sophistication.
This brand needed a way to not only reach qualified prospects but also prove that their marketing spend was generating tangible, incremental impact.
The Results
With a simplified, multi-channel strategy in place, the Senior Living Community saw immediate and measurable growth in influenced conversions across its communities:
- Influenced conversions (including Requests for Information, scheduled tours, and signed lease agreements) rose to 43, up from 38 in August and 30 in July
- 28 communities reported verified conversions driven by fullthrottle.ai® activations, each tied to meaningful prospect actions that indicate intent or commitment to move forward
- The addition of CTV and online video expanded reach and increased engagement with qualified prospects
- Attribution data directly informed budget shifts, leading to stronger ROI and sustained growth
The campaign not only improved performance but also reduced the manual work typically required to coordinate media. The community’s team gained actionable insights while relying on a fully managed, always-on system.
HOW WE GOT THERE
fullthrottle.ai® Tactics Used
Partnering with fullthrottle.ai®, the community deployed a streamlined, audience-first strategy designed to simplify execution while maximizing performance across channels.
This was achieved without new platform integrations or operational complexity. fullthrottle.ai® handled audience resolution, targeting, delivery, and measurement within one unified system. As a result, the community was able to act on attribution insights and activate additional custom media with minimal lift.
Audience Generation
Identified verified, in-market households researching senior living, creating a first-party foundation for outreach and remarketing.
SmartMail
Delivered personalized, behaviorally optimized direct mail to households at critical decision-making moments.
Display + Online Advertising
Maintained consistent brand presence across devices, keeping the community visible throughout the prospect journey.
Journey Segments
Provided real-time visibility into both channel performance and user behavior. Audience-building based on specific webpages visited—such as community pages, lifestyle offerings, or care levels—allowed segmentation and targeting based on their actual interests.
Connected TV (CTV)
Expanded storytelling reach into high-value households, elevating brand engagement and trust.
Ready to simplify your media strategy and scale results?
See how fullthrottle.ai® turns verified household identity into measurable growth.