829
Service Requests89%
Month-Over-Month Inquiry Increase4
Channels Activated Using One PlatformThe Goal
The company wanted to implement an always-on strategy that would consistently reach high-intent homeowners across multiple touchpoints. Maintaining that presence would give its campaigns a stronger foundation for sustained growth while allowing performance to continue optimizing as the campaign gathered more engagement and outcome data.
Rather than approaching each channel as a separate campaign, Andy & Sons Home Services also wanted to coordinate its media through a unified campaign. Their goal was to activate a cohesive campaign across digital, streaming, and direct-mail channels to the same audience without having to re-build that audience with each channel vendor for activation.
The Challenge
Seasonality can create major shifts in demand for home services companies. Although periods of increased homeowner interest present valuable opportunities, relying on short-term seasonal campaigns can make it difficult to maintain visibility and build consistent momentum.
Andy & Sons Home Services, a Chicago-based home repair company, wanted to take greater control of its seasonal marketing performance. The company needed to stay visible to high-intent homeowners throughout the season instead of waiting for demand to peak before increasing its advertising efforts.
Andy & Sons Home Services’ goal was to capitalize on seasonal demand without allowing its marketing performance to be controlled by seasonality alone.
The Solution
Andy & Sons Home Services used fullthrottle.ai’s platform to identify and build audiences of high-intent homeowners in its Chicago market, then activate those audiences across Connected TV, Online Video, Display, and SmartMail all from one platform. Bringing audience building and media activation into one platform gave the company a practical way to run a coordinated campaign across all four channels and reduce vendor and audience fragmentation in their campaign.
Each channel served a different purpose. Connected TV placed Andy & Sons Home Services message in streaming television environments, while Online Video extended its video presence across digital screens. Display created recurring opportunities to reach homeowners as they browsed online, and SmartMail added a physical touchpoint through direct mail to targeted households.
Together, those channels supported Andy & Sons Home Services always-on approach to seasonal marketing. The company could establish a presence before demand peaked and keep its campaign running as homeowner interest increased, rather than starting a separate push each time demand shifted.
The Results
Andy & Sons Home Services always-on strategy produced a substantial increase in attributed quotes and service requests as the campaign continued.
In Month 1, the campaign generated 290 quotes and service requests attributed to shoppers serving ads from fullthrottle.ai’s platform. By Month 2, that number had increased to 549, representing an 89% month-over-month increase in quote and service requests.
The results demonstrate the value of establishing a strong advertising foundation before and throughout periods of seasonal demand. Instead of relying on a single short-term campaign, Andy & Sons Home Services maintained consistent audience engagement across four complementary channels.
By using fullthrottle.ai® to build high-intent audiences and activate coordinated media to those same audiences, Andy & Sons Home Services was able to turn seasonal demand into measurable growth while building an ongoing strategy that could continue to strengthen over time.
HOW WE GOT THERE
fullthrottle.ai® Tactics Used
Connected TV
Connected TV helped Andy & Sons Home Services reach high-intent homeowner audiences through streaming television environments. This gave the company a prominent video presence within a broader campaign and created another opportunity to remain visible to relevant households.
Display Ads
Display advertising kept Andy & Sons Home Services visible across digital publisher inventory. These placements supported the always-on strategy by providing recurring opportunities to reach high-intent homeowners throughout their online activity.
Online Video
Online Video expanded Andy & Sons Home Services video reach across digital screens. Used alongside Connected TV, it helped the company maintain consistent messaging as audiences moved between streaming and online environments.
SmartMail
SmartMail extended the campaign beyond digital media by adding a direct-mail touchpoint. Andy & Sons Home Services could reach targeted households through physical mail while keeping SmartMail connected to the same unified platform used to manage its digital and streaming tactics.
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Disclaimer: Company name adjusted to protect advertiser data