4.3K
Verified Enrollments14.9K
New HouseholdsThe Goal
Official Driving School aimed to boost enrollments by activating verified, high-intent households and engaging them through coordinated digital and direct mail outreach. Precision, measurability, and increased enrollment rates were key campaign priorities.
The Challenge
As a regional company, Official Driving School needed to modernize its marketing strategy to attract new students and re-engage lapsed prospects across a wide service area.
Traditional digital tactics offered limited visibility into actual household-level impact, and the brand lacked a measurable way to connect online interactions with real-world conversions.
The Results
The campaign delivered 4,351 verified enrollments between June and September 2025. With high engagement from both new and returning households, Official Driving School saw measurable success at scale, showcasing the impact of fullthrottle.ai’s end-to-end audience activation engine.
- 14,900 Newly Identified Households
- 6,746 Returning Website Visitors
- 1,574 Multi-Unit Residences Identified
- 26,801 Households Reached via Display and Video Campaigns
- 3,120 SmartMail Deliveries
- 4,351 Verified Enrollments
HOW WE GOT THERE
fullthrottle.ai® Tactics Used
Omnichannel Marketing Activation:
- Audience Generation: fullthrottle.ai® identified 14,900 new households, surfaced 6,746 returning live households, and included 1,574 multi-unit residences — establishing a verified, privacy-safe foundation for outreach.
- Display Campaigns reached 26,801 households, delivering consistent awareness across multiple devices.
- SmartMail targeted 3,120 households with AI-optimized mail, timed to moments of peak engagement.
Audience Generation
Website traffic was transformed into verified, first-party audiences using patented identity resolution technology. This unlocked new opportunities to engage real people with real intent beyond cookies or third-party data.
Display Advertising
Digital display ads extended brand presence across devices, using verified audience data to stay visible throughout the decision journey. Real-time signals ensured relevance, frequency, and improved cross-channel performance.
SmartMail
AI-optimized direct mail delivered timely, personalized messages to verified households based on real-time online behavior. Each piece was designed to create high-impact, tactile engagement that reinforced digital outreach.
Want Results Like This?
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