8
New End Clients23
Executed Omnichannel Campaigns3
Month Turnaround Time“The platform is intuitive, onboarding new advertisers is quick, and the fullthrottle.ai® team is always responsive and happy to hop on a call. As someone managing client success day to day, that kind of support matters.” – Client Success Manager
The Goal
To further strengthen its agency offerings, the agency partnered with fullthrottle.ai® to leverage its white-labeled unified advertising platform across Audio, CTV, Display, Online Video, and SmartMail for its clients.
By combining first-party audience activation, omnichannel campaign execution, and outcome-based measurement in a single, white-labeled platform, fullthrottle.ai® helped simplify campaign management, reduce operational complexity, and provide the agency with the technology needed to efficiently support additional client campaigns while strengthening campaign measurement through its closed-loop attribution capabilities.
The Challenge
A full-service marketing agency wanted to expand its agency offerings while improving campaign reporting and creating new revenue opportunities through its client deliverables. The agency needed a unified advertising platform that could simplify Connected TV (CTV) and Display campaign management while providing software savings, access to additional audience data, expanded remarketing, and flexible audience targeting.
Beyond expanding its media capabilities, the agency needed a more efficient way to move from audience identification to campaign activation without managing multiple disconnected platforms. They also wanted more granular campaign reporting and closed-loop attribution to provide clients with greater visibility into campaign performance and more measurable business outcomes.
The Results
Following onboarding with fullthrottle.ai®, the agency launched client campaigns within one month and quickly expanded its use of fullthrottle.ai’s unified advertising platform, white-labeled as their own offering. As platform adoption continued to grow the agency achieved key milestones, including:
- Activated first-party audiences enhanced with third-party audience segments while leveraging content priority across iHeart, Nexstar, Roku, Spectrum, Tubi, and Warner Bros.
- Expanded from 2 agency clients to 8 end clients through its new advertising capabilities across Audio, CTV, Display, Online Video, and SmartMail within 3 months.
- Simplified tracking pixel placement through a repeatable campaign workflow, making it easier to launch, manage, and support future client campaigns.
- Strengthened CTV streaming advertising reporting with more granular campaign data, closed-loop attribution, and greater campaign transparency.
- Expanded opportunities for dashboard visibility, providing clients with greater insight into campaign performance and more measurable reporting.
With streamlined audience building, automated campaign management, and unified reporting, the agency reduced operational complexity while creating a scalable process for onboarding additional client campaigns. Based on their growing client portfolio, the agency used fullthrottle.ai’s white-label capabilities, providing clients with branded dashboard access. These platform enhancements further reinforced confidence in the solution and its long-term value. Together, these outcomes positioned the agency to continue expanding its service offering while delivering an even stronger client experience.
HOW WE GOT THERE
fullthrottle.ai® Tactics Used
Partnering with fullthrottle.ai®, they launched an audience-first, multi-channel strategy designed for consistent reach across both screens and mailboxes.
- CTV extended the campaign’s reach into the households across premium streaming inventory. By pairing CTV with SmartMail, the campaign reinforced the brand message at multiple touchpoints in the consumer journey, keeping their company visible whether the prospect was browsing or relaxing.
- SmartMail activated the first-party audience generated from their own website traffic, delivering behaviorally optimized direct mail to verified, in-market households at moments of high intent.
Audience Generation
Ads placed within ad-supported streaming environments reached audiences in a relaxed, discovery mindset. With CTV consumption, campaigns expanded household reach at scale while reinforcing key messages.
Omnichannel Campaign Activation
Anonymous website traffic was transformed into verified audiences using patented identity resolution. This unlocked entirely new, high-intent prospects outside the brand’s traditional market — enabling scalable reach without sacrificing relevance or compliance.
Outcome-Based Measurement
Powered by SafeMatch®, fullthrottle.ai’s privacy-first marketing attribution capability, Greenbaum Stiers securely matched customer transaction data to advertising exposure through closed-loop attribution. This provided more accurate campaign measurement, greater transparency into campaign performance, and stronger insight into which campaigns were driving measurable business outcomes.
White-Label Services
White labeling fullthrottle.ai’s platform empowered the agency to rapidly expand its service offerings without investing in additional technology or development resources. By providing clients with a fully branded advertising platform, the agency enhanced its value proposition, increased client retention, and generated new recurring revenue streams. The solution delivered a seamless user experience while giving the agency access to advanced audience targeting, omnichannel campaign execution, and comprehensive reporting, all under its own brand.
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