903
Qualified Leads$9,526,139
Verified Conversion Value$532,000
Growth in RevenueThe Goal
The company’s objective was to activate first-party addressable household profiles across both service areas to improve campaign execution, expand qualified reach, and generate measurable business outcomes through one unified platform.
They also aimed to:
- Support canvassing teams with high-intent ZIP code and market insights to improve local audience activation.
- Re-engage first-party household audiences that had not yet converted using coordinated omnichannel activation.
- Expand reach through additional media channels while maintaining consistent messaging, operational efficiency, and measurable performance.
The Challenge
A regional roofing contractor serving two distinct markets, needed to consistently reach homeowners across a large service area while staying competitive in a crowded home services market. Traditional marketing alone wasn’t enough to maintain growth, and the team needed a faster, more unified way to activate first-party addressable household profiles across both markets.
With two offices covering expansive service territories, they required one platform that could simplify audience generation, omnichannel activation, and campaign measurement while supporting localized outreach and measurable business outcomes. The company also needed greater operational efficiency to coordinate digital and direct marketing efforts without sacrificing campaign performance or scalability.
The Results
Through a sustained, omnichannel audience activation strategy, the company achieved significant growth throughout 2025 after adding online video to its media mix. By simplifying campaign execution through one unified platform, the company expanded first-party addressable household profiles from just over 300 in late 2024 to 1,465 by December 2025, creating a stronger foundation for ongoing audience activation.
Across the year, campaigns delivered:
- 674,602 digital impressions
- 468,523 video impressions
- 4,738 SmartMail pieces plus 13,709 custom mail drops
- 903 qualified leads
- 394 closed sales
- $9,526,139 in verified conversion value
SmartMail played a key role in re-engaging first-party addressable household profiles through a May 2025 lookback campaign, influencing 25 additional conversions and generating $532,000 in revenue. Later in the year, a custom audience activation campaign expanded reach to additional high-intent homeowners using first-party data provided by the client.
With ongoing strategy sessions and creative updates aligned to seasonal demand, the company continued simplifying campaign execution, optimizing audience activation, and building momentum through a unified omnichannel strategy focused on measurable business outcomes.
HOW WE GOT THERE
fullthrottle.ai® Tactics Used
Audience Generation:
fullthrottle.ai® continuously generated first-party addressable household profiles across both service markets using real in-market behavioral and purchase intent signals. This created a scalable audience foundation that supported localized activation, improved canvassing efforts with high-intent ZIP code insights, and simplified campaign execution across both offices.
Omnichannel Marketing Activation:
- Online Video expanded household reach across devices and streaming environments, significantly increasing website traffic in 2025.
- SmartMail engaged targeted households through both a May 2025 lookback campaign to non-converting households and a late 2025 custom list activation provided directly by the client—creating high-impact, behaviorally informed outreach.
Audience Generation
fullthrottle.ai® continuously generated first-party addressable household profiles using real-in market behavioral and purchase intent signals, creating a scalable audience foundation that extended beyond website traffic alone. By simplifying audience generation and activation within one unified platform, the company reached qualified homeowners across both service markets while improving operational efficiency and campaign performance.
Online Video
Online video expanded household reach through ad-supported streaming environments, contributing 468,523 video impressions in 2025. This significantly accelerated website growth, allowing the company to scale awareness across a massive service area while reinforcing key offers and seasonal messaging in high-attention viewing environments.
SmartMail
AI-powered SmartMail delivered personalized, behaviorally timed messaging directly to homeowners across their service area. In addition to ongoing SmartMail activation, the company launched a May 2025 lookback campaign targeting non-converting households, influencing 25 additional conversions and generating $532,000 in revenue. Later in the year, a custom list activation allowed the client to reach new high-intent homeowners, reinforcing engagement at critical decision moments.
Display Advertising
Display campaigns reinforced messaging across devices, supporting sustained visibility throughout the homeowner decision journey. With over 674,000 digital impressions delivered in 2025, display helped drive consistent website traffic growth and maintain brand presence across both markets.
Use Omnichannel Activation to Expand Household Reach
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