903
Qualified Leads$9,526,139
Verified Conversion Value$532,000
Growth in RevenueThe Goal
The company’s objective was to activate high-potential homeowners across their service areas, improve campaign precision, and drive measurable website traffic and engagement using audience intelligence.
They also aimed to:
- Support canvassing teams with high-propensity ZIP code targeting
- Re-engage non-converting households
- Expand reach using new media channels while maintaining performance consistency
The Challenge
A regional roofing contractor serving two distinct markets, needed to consistently reach homeowners across a large service area while staying competitive in a crowded home services market. Traditional marketing alone wasn’t enough to maintain growth, and the team wanted to ensure their message reached high-intent homeowners across both digital and physical channels.
With two offices covering expansive service territories, they required scalable targeting that could support both brand awareness and direct response efforts without sacrificing precision.
The Results
Through a sustained, multi-channel partnership, the company saw major growth in 2025 after adding Online Video to their media mix. Total first-party households increased from just over 300 in late 2024 to 1,465 by December 2025.
Across the year, campaigns delivered:
- 674,602 digital impressions
- 468,523 video impressions
- 4,738 SmartMail pieces plus 13,709 custom mail drops
- 903 qualified leads
- 394 closed sales
- $9,526,139 in verified conversion value
Custom SmartMail played a key role. In May 2025, a lookback campaign re-engaged households that had not previously converted, influencing 25 additional conversions and generating $532,000 in revenue. Later in the year, a custom list activation helped target new high-intent homeowners provided directly by the client.
With regular monthly strategy meetings and ongoing creative updates tied to seasonal offers, the company continues to build momentum through a coordinated, identity-powered marketing strategy.
HOW WE GOT THERE
fullthrottle.ai® Tactics Used
Audience Generation:
fullthrottle.ai® identified verified homeowner audiences across a large geographic region spanning two markets. This identity-based foundation enabled precise targeting across both office service areas while supporting on-the-ground canvassing efforts with high-propensity ZIP and city insights.
Omnichannel Marketing Activation:
- Online Video expanded household reach across devices and streaming environments, significantly increasing website traffic in 2025.
- SmartMail engaged targeted households through both a May 2025 lookback campaign to non-converting households and a late 2025 custom list activation provided directly by the client—creating high-impact, behaviorally informed outreach.
Audience Generation
The company transformed opt-in website traffic into verified homeowner audiences using patented identity resolution. This allowed them to expand beyond passive site visitors and actively engage high-intent homeowners across two large cities. The growing first-party household base — increasing from just over 300 to 1,465 in 2025 — created a scalable foundation for both digital outreach and on-the-ground canvassing using high-propensity ZIP and city insights.
Online Video
Online Video expanded household reach through ad-supported streaming environments, contributing 468,523 video impressions in 2025. This significantly accelerated website growth, allowing the company to scale awareness across a massive service area while reinforcing key offers and seasonal messaging in high-attention viewing environments.
SmartMail
AI-powered SmartMail delivered personalized, behaviorally timed messaging directly to homeowners across their service area. In addition to ongoing SmartMail activation, the company launched a May 2025 lookback campaign targeting non-converting households, influencing 25 additional conversions and generating $532,000 in revenue. Later in the year, a custom list activation allowed the client to reach new high-intent homeowners, reinforcing engagement at critical decision moments.
Display Advertising
Display campaigns reinforced messaging across devices, supporting sustained visibility throughout the homeowner decision journey. With over 674,000 digital impressions delivered in 2025, display helped drive consistent website traffic growth and maintain brand presence across both markets.
Use Omnichannel Activation to Expand Household Reach
Schedule your demo and discover how fullthrottle.ai® helps brands activate first-party data to drive measurable growth and customer acquisition