88,000
Identified In-Market Households$500,000
Valued Move-ins89,000%
ROI$100,000,000
Investment GainThe Goal
The community’s goal was to increase leads for tours and move-ins. To achieve this, they needed a solution that could extend beyond local boundaries and directly engage with influencers, wherever they might be.
The Challenge
A senior living community grappled with the issue of reaching decision-makers for potential residents, who were often not the ones touring the facilities. The challenge was the geographical spread of these influencers, who typically lived outside the local marketing radius, making it tough to capture their addresses for effective communication.
The Results
The deployment of these tactics resulted in the move-in of 217 new community members identified and marketed to by fullthrottle.ai. With a lifetime value of up to $500,000 per resident, the senior living community could see a return on investment of over 89,000% with an investment gain of over $100,000,000.
HOW WE GOT THERE
fullthrottle.ai® Tactics Used
Audience Generation
fullthrottle.ai identified 88,000 in-market households from website visitors and delivered a campaign of 30,000 physical mailers over the course of a year.
SmartMail
Direct mail targeting website visitors who our AI buyer propensity model identified as being closest to a decision, providing timely & relevant communication.
Segmentation by Type of Care
Offering diverse living options, from independent to memory care, segmentation allowed for more strategic and personalized marketing efforts.
All Features Used in This Campaign
Audience Generation
SmartMail
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