949
Booked Jobs990
Newly Identified Households566
Sales Households$616.1k
in tracked ROIThe Goal
The goal was to increase booked installs and service appointments by identifying and activating first-party addressable household audiences showing purchase intent. The home improvement company wanted to focus their marketing on real people in-market for HVAC services — not broad third-party digital and look-alike audiences — and ensure every campaign connected advertising exposure to measurable household-level business outcomes.
The Challenge
A leading home improvement company needed a way to reach real homeowners ready to schedule HVAC installs and repairs. Traditional lead tactics relied on anonymous clicks and generic targeting, which made it hard to tell which marketing efforts generated measurable business outcomes. The team needed a unified first-party audience strategy to identify in-market homeowners, keep them engaged across channels, and directly measure campaign impact through real booked outcomes.
The Results
With first-party audience activation and automated campaign delivery, the home improvement company achieved measurable, booked-outcome growth.
- 949 booked jobs measured through SafeMatch® Attribution.
- 566 sales households generating $616.1k in tracked ROI
- 343 retained live households continuously nurtured through behavior-based audience activation.
Campaigns ran seamlessly in the background — identifying new households entering the market and keeping active ones engaged — helping the home improvement company stay top of mind when homeowners are ready to book.
HOW WE GOT THERE
fullthrottle.ai® Tactics Used
The home improvement company partnered with fullthrottle.ai® to activate real, in-market households through AI-driven targeting and automated media delivery.
Audience Generation
Using fulthrottle.ai’s patented identity technology, the campaign transformed website engagement into in-market first-party addressable household profiles, identifying 990 newly identified households and reactivating 343 returning in-market households, ensuring outreach focused on homeowners with real service intent.
Display Advertising
AI-powered display activation reached 1,610 targeted households, using behavioral and seasonal indicators to deliver precise HVAC messaging at the right time — from maintenance reminders to replacement offers.
SmartMail
1,227 first-party addressable household audiences also received personalized direct mail aligned with the same campaign, reinforcing digital engagement with tangible, local outreach.
Turn Identity-Powered Targeting Into Real Booked Revenue
Activate real homeowners, increase booked installs, and measure ROI with fullthrottle.ai®.