automotive retail report

A GUIDEBOOK FOR RAPID GROWTH IN THE NEW AGE

2020 brought unprecedented change in US retail business through the abrupt arrival of the COVID-19 pandemic. Automotive dealerships had to pivot from set strategic plans as they adapted to "the new normal." Dealers had to contend with reduced advertising spends, lower traffic, changed shopper behaviors, and forced adoption of "halfway digital retailing."

Through the course of the 2020 pandemic Fullthrottle and iHeart Media partnered with thousands of dealerships across the country to collect invaluable website data via the Shopper Suite platform. 704,409 households across 295 dealers were measured Pre-COVID-19 (January & February 2020, through the pandemic, and Post-COVID-19 (September & October 2020).

With the data harvested from Shopper Suite, this report will share "new normal" shopper behaviors and trends more closely. These new patterns indicate what we can expect in the next phase of the Data Age.

Fill out the form below to download the report. 

Identify

Predictive Audience Building
  • 1.5P Anonymous Shoppers
  • Promotion Signups
  • Return Customers
  • Third Party Data
  • OracleDMP

Market

Fuel, Automate, Optimize
  • Specials Builder
  • Automated Evergreen Mailers
  • Automated Evergreen Email
  • Personalized Email
  • Personalized Direct Mail
  • Digital Advertising
  • Display, Social, Audio, Video

Measure

Integrated Business Intelligence
  • Website Traffic
  • Inventory Analytics
  • Digital Advertising Analytics
  • Traditional Advertising Lift
  • Buyer Journey
  • Shopper Propensity
  • Return on Ad Spend