The Audience-Driven Media Activation Playbook
Publishers will feel the effects of the demise of cookies, as well as other changes in the advertising landscape. Publishers often rely on third-party audience data to support their business. Small to medium-sized publishers won’t be able to afford the hit that comes with losing these audiences.
So, what are the responses for these publishers to stay ahead of their competition?
In this playbook, “How Publishers Can Seize Market Share in a Post-Cookie Future,” CPO and Co-founder Amol Waishampayan and VP of Product Lou DiGiacomo explain the steps publishers can take to stay resilient and reach data independence by considering only three things.
Download this playbook today to learn how to accelerate your business’s efforts.