354
First-Party Addressable households Activated110
Sales Measured Through Closed-Loop Attribution$283.4K
Campaign-Attributed RevenueThe Goal
Regional Heating & Cooling Home Services turned to fullthrottle.ai® to resolve household-level behavioral and intent signals into a first-party addressable audience ready for activation. The goal was to prioritize households demonstrating relevant service intent rather than allocating the campaign budget across a broad, less-qualified audience.
Using fullthrottle.ai’s unified platform, the company could quickly move from audience generation to coordinated activation through the four tactics selected for the campaign: SmartMail, display, CTV, and online video. This allowed the home services company to maintain consistent household-level targeting while creating multiple opportunities to reach potential customers across direct and digital touchpoints.
The company also sought to use fullthrottle.ai’s closed-loop attribution capabilities to connect campaign exposure to completed sales and revenue. By unifying first-party audience intelligence, omnichannel activation, and outcome-based measurement, the campaign could be evaluated based on measurable business results rather than impressions alone.
The Challenge
Homeowners can move quickly from recognizing an HVAC problem to selecting a service provider. Regional Heating & Cooling Home Services needed to identify households demonstrating relevant heating, cooling, HVAC, and electrical service intent before that decision-making window closed. Broad geographic targeting could reach homeowners within its service area, but it could not distinguish households actively evaluating services from the larger market.
The company also needed a stronger way to connect media activity to business performance. Impression totals could confirm that ads were delivered, but they could not provide a complete view of which exposed households ultimately completed a sale. Without a unified connection between household intent, campaign activation, and revenue, the team lacked the clarity needed to understand the true return from its media investment.
The Results
fullthrottle.ai® gave Orange Home Valley Services a unified approach for transforming first-party engagement signals into addressable household profiles that could inform its broader fullthrottle.ai® identified and activated 354 first-party addressable households demonstrating relevant home services intent. These households became the foundation of a coordinated campaign across SmartMail, display, CTV, and online video. Rather than treating each tactic as a separate media effort, the platform connected them through one household-level audience strategy, allowing the company to concentrate its investment on homeowners showing relevant service signals.
With a media budget under $5K, the campaign generated 110 sales totaling $283.4K in attributed revenue. This represented an approximately 66.4X return on ad spend. The result demonstrated the value of moving beyond broad audience reach and prioritizing households with stronger indicators of heating, cooling, HVAC, and electrical service intent.
Each selected tactic met or exceeded its planned delivery. More importantly, closed-loop attribution then connected household-level campaign exposure to completed sales, giving the company a clearer view of the revenue generated from its advertising investment. Instead of ending the measurement process at impressions, the company could see how its first-party audience strategy translated into measurable customer activity.
- 500 SmartMail pieces delivered
- 86,736 display impressions delivered
- 21,239 CTV impressions delivered
- 23, 753 online video impressions delivered
- 110 sales attributed to the campaign
- $283.4K in attributed revenue
HOW WE GOT THERE
fullthrottle.ai® Tactics Used
First-Party Audience Generation
fullthrottle.ai® used household-level behavioral and intent signals to identify 354 first-party addressable households associated with HVAC, heating, cooling, electrical, and related home services interests. This created a more precise audience foundation for the campaign. The company could focus its media investment on households demonstrating relevant intent and structure that audience for activation across each selected tactic.
SmartMail Activation
SmartMail brought the campaign directly into targeted households through 500 delivered mail pieces, achieving the full planned delivery. The physical touchpoint reinforced the company’s message into the home while supporting the digital activity delivered through display, CTV, and online video. SmartMail remained connected to the same first-party household strategy rather than operating as a separate outreach effort.
Display Activation
Display activation generated 86,736 impressions, exceeding the planned total of 85,034 impressions. This tactic maintained the company’s visibility across digital environments and created repeated opportunities to reach the selected household audience. Display supported continued awareness as homeowners considered their service options.
CTV Activation
CTV activation delivered 21,239 impressions, surpassing the campaign goal of 20,819 impressions. The tactic extended the campaign into an additional media environment and gave the company another way to reach its first-party addressable households with a high-impact message. It worked alongside display and online video to reinforce campaign visibility.
Online Video Activation
Online video generated 23,753 impressions, exceeding the planned delivery of 23,258 impressions. Video gave the company a more visual way to communicate its service and support the messaging delivered through the campaign’s other tactics. It added another digital touchpoint while remaining connected to the same household-level audience.
SafeMatch® Attribution
Closed-loop attribution connected campaign exposure to completed sales and revenue. This allowed the company to evaluate performance through measurable business outcomes rather than impressions alone. The measurement confirmed that the campaign generated 110 sales and $283.4K in attributed revenue from their media investment, providing a clear view of the campaign’s business impact.
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Disclaimer: Company name adjusted to protect advertiser data