60%
Increased Traffic to Quote Page16%
Increase to Marketing Budget2
Locations Campaign Scaled ToThe Goal
The contractor wanted to drive more website traffic volume and interest, measured primarily through visits to their “Get a Quote” page. The campaign needed to reach households demonstrating active interest in home services and maintain brand visibility across screens throughout the decision-making journey. If successful, the company planned to expand their marketing budget to additional service locations and was also on the table, contingent on early performance.
The Challenge
This local home services contractor provides replacement windows, bathroom remodels, and home remodeling services across the Greater Pensacola, Florida area. With three service locations and an ambitious growth target, the team needed a way to generate a consistent, measurable pipeline of high-intent homeowners actively seeing services.
Their existing marketing mix lacked the precision to reach households that were actively in-market for home improvement services. They needed a platform that could identify and activate first-party audiences at the household level, connect digital and physical touchpoints, and produce results they could track in real terms.
The Results
The campaign delivered measurable growth across all key indicators over a period of 4 months:
- 60% increase in “Get a Quote” page visits, the primary performance indicator for the campaign
- Physical mailers consistently reported visible in customer homes during service visits, validating the brand recall impact of the SmartMail component
Their trajectory, from single-location pilot to multi-location expansion in the first two months, reflects the platform’s ability to generate results that build internal confidence and accelerate growth so much so that they increased their budget 16% month over month to scale results.
HOW WE GOT THERE
fullthrottle.ai® Tactics Used
Partnering with fullthrottle.ai®, they launched an audience-first, multi-channel strategy designed for consistent reach across both screens and mailboxes.
- CTV extended the campaign’s reach into the households across premium streaming inventory. By pairing CTV with SmartMail, the campaign reinforced the brand message at multiple touchpoints in the consumer journey, keeping their company visible whether the prospect was browsing or relaxing.
- SmartMail activated the first-party audience generated from their own website traffic, delivering behaviorally optimized direct mail to verified, in-market households at moments of high intent.
CTV
Ads placed within ad-supported streaming environments reached audiences in a relaxed, discovery mindset. With CTV consumption, campaigns expanded household reach at scale while reinforcing key messages.
Audience Generation
Anonymous website traffic was transformed into verified audiences using patented identity resolution. This unlocked entirely new, high-intent prospects outside the brand’s traditional market — enabling scalable reach without sacrificing relevance or compliance.
SmartMail
AI-powered direct mail delivered timely, personalized messaging straight to prospects’ homes. Each piece was dynamically optimized based on real-time engagement signals, ensuring recipients received the right message at the right moment.
Use Omnichannel Activation to Expand Household Reach
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