60%
Increased Traffic to Quote Page16%
Increase to Marketing Budget2
Locations Campaign Scaled ToThe Goal
The contractor wanted to increase qualified traffic to its “Get a Quote” page by activating first-party addressable household profiles across a unified omnichannel strategy. Rather than relying on broad geographic targeting alone, the campaign focused on reaching homeowners actively showing in-market purchase intent while delivering consistent messaging throughout the buying journey.
By simplifying audience generation, activation, and measurement within one platform, the company aimed to create a faster, more measurable path to customer engagement. If successful, the campaign would support scaling marketing investment into additional service locations based on measurable business outcomes.
The Challenge
This local home services contractor provides replacement windows, bathroom remodels, and home remodeling services across the Greater Pensacola, Florida area. With three service locations and an ambitious growth target, the team needed a faster, more unified way to generate demand and activate first-party addressable household profiles showing real in-market intent.
Their existing marketing approach lacked the ability to activate qualified audiences across channels through a single workflow while connecting campaign performance to measurable business outcomes. They needed one platform that could simplify audience activation, coordinate digital and physical touchpoints, and provide centralized measurements to optimize campaign performance and support future growth.
The Results
The campaign delivered measurable growth across all key indicators over a period of 4 months:
- 60% increase in “Get a Quote” page visits, the primary performance indicator for the campaign
- Physical mailers consistently reported visible in customer homes during service visits, validating the brand recall impact of the SmartMail component
Their trajectory, from single-location pilot to multi-location expansion in the first two months, reflects the platform’s ability to generate results that build internal confidence and accelerate growth so much so that they increased their budget 16% month over month to scale results.
HOW WE GOT THERE
fullthrottle.ai® Tactics Used
Partnering with fullthrottle.ai®, they launched an audience-first, multi-channel strategy designed for consistent reach across both screens and mailboxes.
- CTV extended the campaign’s reach into the households across premium streaming inventory. By pairing CTV with SmartMail, the campaign reinforced the brand message at multiple touchpoints in the consumer journey, keeping their company visible whether the prospect was browsing or relaxing.
- SmartMail activated the first-party audience generated from their own website traffic, delivering behaviorally optimized direct mail to verified, in-market households at moments of high intent.
CTV
Ads placed within ad-supported streaming environments reached audiences in a relaxed, discovery mindset. With CTV consumption, campaigns expanded household reach at scale while reinforcing key messages.
Audience Generation
Anonymous website traffic was transformed into verified audiences using patented identity resolution. This unlocked entirely new, high-intent prospects outside the brand’s traditional market — enabling scalable reach without sacrificing relevance or compliance.
SmartMail
AI-powered direct mail delivered timely, personalized messaging straight to prospects’ homes. Each piece was dynamically optimized based on real-time engagement signals, ensuring recipients received the right message at the right moment.
Use Omnichannel Activation to Expand Household Reach
Schedule your demo and discover how fullthrottle.ai® helps brands activate first-party data to drive measurable growth and customer acquisition