24,093 Household Audiences
Profiles Available for Advertising Activation1 Unified Platform
for Franchise Marketing and Measurement$115,400 in Reported Sales
Tracked Across 9 Transactions at One Franchise Locationfullthrottle.ai® helped us connect our franchisor and franchisees through a unified advertising strategy, using household intelligence and multiple marketing channels to support growth across our franchise network.
The Goal
National Bath Remodeling wanted to have a scalable marketing platform that connected corporate-level oversight with localized campaign execution.
The primary objective was to give corporate marketing teams a centralized view of participating locations’ campaigns, audiences, budgets, and results while maintaining consistent brand guidelines and promotional messaging. At the same time, individual franchisees needed an easy way to identify relevant homeowners, activate advertising across multiple channels, and measure performance without requiring extensive media-buying expertise.
The franchisor also wanted to strengthen the connection between local advertising investments and business outcomes, making it easier for franchisees to report campaign performance and sales activity back to the franchisor.
By bringing these capabilities together, the franchisor aimed to support growth across multiple markets without sacrificing the local relevance that individual franchisees needed.
The Challenge
For National Bath Remodeling, managing marketing across multiple independently operated locations meant balancing corporate oversight with the needs of individual franchisees. Each location served a different market, operated with its own advertising budget, and needed campaigns that reflected local homeowner demand. Yet the franchisor still needed to maintain consistent branding, coordinate promotional offers, and understand how marketing investments were performing across participating locations.
With local advertising efforts spread across different campaigns and channels, gaining a complete view of franchise marketing performance was a challenge. Corporate marketing teams needed visibility into which campaigns were running, which audiences were being targeted, how budgets were allocated, and whether advertising was contributing to measurable business outcomes.
At the local level, franchisees faced their own obstacles. Some were experiencing declining performance from traditional paid search efforts, while others wanted to reach new clients or reconnect with homeowners who had previously expressed interest in bathroom remodeling. Managing additional advertising channels and reporting results back to corporate could add complexity for franchisees already focused on operating their businesses.
The franchisor needed a more connected approach that could unify campaign management and performance visibility while giving each location the flexibility to advertise within its own service area.
The Solution
fullthrottle.ai® provided National Bath Remodeling with one unified advertising platform to connect corporate marketing oversight with local campaign execution. Rather than managing individual franchise marketing efforts across disconnected systems, corporate teams could oversee campaigns, audiences, budgets, and performance while maintaining consistent brand guidelines across participating locations.
For franchisees, the platform simplified local advertising by enabling each location to identify first-party addressable households within its own service area and activate campaigns across display, Connected TV, online video, audio, and SmartMail. Household intelligence also helped locations identify homeowners at different stages of their remodeling journey, allowing them to tailor advertising to local demand instead of relying on one national audience. With a self-service workflow, franchisees could manage localized campaigns while staying aligned with the franchisor’s broader marketing strategy.
Through SafeMatch® Attribution, the platform also connected advertising activity with customer transactions, giving franchisees a way to report measurable business outcomes back to corporate. One participating Michigan location put this approach into practice by identifying 13,822 unique households across three audience segments and activating a coordinated display and SmartMail campaign.
The Results
National Bath Remodeling gained a centralized platform for overseeing participating locations’ marketing campaigns while giving individual franchisees the flexibility to reach homeowners within their own service areas. The account’s audience intelligence dashboard identified 24,093 household audience profiles available for advertising activation, providing insight into potential audiences for localized campaigns. Each franchisee could use these insights to target relevant households within its own service area rather than relying on a shared audience across all locations. This approach gave the franchisor a more connected view of its marketing opportunities while supporting localized campaign execution across participating locations.
One Michigan franchise demonstrated the value of localized execution. Its coordinated campaign delivered 424,964 display impressions and 1,250 SmartMail pieces, reaching homeowners through digital and direct mail touchpoints. More importantly, the location reported nine sales totaling $115,400, connecting campaign activity with measurable business outcomes through fullthrottle.ai’s platform.
Following a review of these results, National Bath Remodeling and fullthrottle.ai® discussed reallocating advertising budget to additional channels, including Connected TV remarketing. This demonstrated how location-level performance reporting could inform future media decisions while remaining connected to the franchisor’s broader marketing strategy.
Disclaimer: Company name adjusted to protect advertiser data
HOW WE GOT THERE
fullthrottle.ai® Tactics Used
First-Party Audience Generation
National Bath Remodeling identified first-party addressable household audiences based on homeowner engagement and intent signals. Each participating franchisee could build audiences specific to its service area while remaining connected to the franchisor’s broader marketing program. One Michigan location identified 13,822 unique households across three audience segments, providing a foundation for localized advertising. This approach supported more relevant targeting without relying on one shared national audience.
Addressable Advertising Activation
fullthrottle.ai® provided participating franchisees with a unified workflow to activate advertising against their locally identified household audiences. Each location could select channels and manage campaigns based on its service area, budget, and marketing objectives while maintaining alignment with corporate brand guidelines. This simplified local campaign execution and gave the franchisor greater visibility into advertising activity across participating locations. The approach supported corporate oversight without sacrificing local autonomy.
Display Advertising
National Bath Remodeling franchisees used display advertising to reach first-party addressable households within their local service areas. This helped the franchisor maintain consistent brand messaging while allowing individual locations to reach relevant homeowners and reinforce their remodeling offers across digital touchpoints.
SmartMail
National Bath Remodeling franchisees extended their local advertising campaigns directly into homeowner’s mailboxes using first-party household intelligence. This gave the franchisor a more connected approach to coordinating direct mail with digital advertising while helping individual locations reach high-intent households with relevant offers.
SafeMatch® Attribution
For the Michigan franchise location, its campaign connected advertising activity with sales reporting through fullthrottle.ai’s unified measurement platform. Reporting captured 9 sales representing $115,400 in revenue for the individual franchise location, providing greater visibility into business outcomes alongside campaign performance without establishing that those sales were caused by advertising.
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