185 Reported Sales
connected through omnichannel advertising$494.3K in Reported ROI
tracked through SafeMatch® attribution2,001 Monthly Households
identified for first-party audience activation across 4 monthsOur goal was to reach homeowners who were more likely to need our services and understand the impact of our advertising investment. With fullthrottle.ai®, we were able to connect our marketing efforts across multiple channels and gain clearer visibility into the sales those campaigns generated
The Goal
SmartSense HVAC Services partnered with fullthrottle.ai® to develop a more targeted approach to customer acquisition by identifying addressable households demonstrating relevant home services interest.
The company wanted to reach these audiences through coordinated display, connected TV, online video, and SmartMail campaigns. Each channel offered an opportunity to engage homeowners in different environments, helping SmartSense HVAC Services maintain visibility as prospective customers reached services and evaluated providers.
The company also sought to measure advertising effectiveness through completed transactions rather than relying solely on media delivery metrics. Connecting campaign exposure with reported sales would provide greater visibility into the business impact of its marketing efforts.
The Challenge
For SmartSense HVAC service, reaching homeowners at the right moment can make the difference between generating interest and securing a service appointment. Homeowners often begin researching heating, cooling, plumbing, or electrical services when a specific need arises, making timely and relevant advertising especially important.
The company needed to move beyond broad geographic advertising to identify households demonstrating relevant home services interests. With homeowners at different stages of the decision-making process, SmartSense HVAC Services wanted a more focused approach to reaching prospective customers without sacrificing visibility across its service area.
Beyond reaching potential customers, the company needed greater insight into how advertising contributed to completed sales. While impressions demonstrated campaign delivery, they offered limited visibility into the business outcomes associated with its marketing investment.
The Solution
fullthrottle.ai® brought first-party household intelligence, omnichannel advertising, and closed-loop attribution together within its unified platform.
Using household-level behavioral and intent signals, the platform identified addressable audiences associated with relevant HVAC and home services interests. This approach allowed SmartSense HVAC Services to focus its advertising on households demonstrating potential service needs instead of relying exclusively on broad geographic targeting.
The company activated these audiences across four complementary channels. Display advertising maintained visibility across digital environments, connected TV expanded its presence into streaming television, and online video reinforced its messaging through visual advertising. SmartMail extended the campaign into selected households through physical mail, creating an additional touchpoint beyond digital media.
To connect these efforts with measurable results, fullthrottle.ai® used SafeMatch® attribution to associate advertising exposure with reported customer transactions, providing SmartSense HVAC Services with greater visibility into campaign performance.
The Results
By moving beyond broad geographic targeting, SmartSense HVAC Services gained a more focused way to reach homeowners demonstrating interest in HVAC and related home services. With fullthrottle.ai® connecting first-party household data to omnichannel advertising, the company could engage prospective customers across multiple channels while measuring the sales associated with those efforts.
Through coordinated display, connected TV, online video, and SmartMail campaigns, SmartSense HVAC Services recorded 185 reported sales and approximately $494.3K in reported ROI over four months. SafeMatch® closed-loop attribution connected advertising exposure with reported customer transactions, providing greater visibility into the business outcomes associated with its marketing investment.
Throughout the campaign, fullthrottle.ai® recorded 2,001 households across four monthly reporting periods, supporting the activation of first-party audiences based on relevant household interests. This approach helped SmartSense HVAC Services focus its advertising on prospective customers while maintaining a consistent presence across digital and physical channels.
Together, these results demonstrate the value of connecting first-party household intelligence, omnichannel advertising, and sales attribution. Rather than measuring success through impressions alone, SmartSense HVAC Services gained a clearer understanding of how its advertising strategy contributed to customer acquisition and measurable business results.
HOW WE GOT THERE
fullthrottle.ai® Tactics Used
First-Party Audience Generation
fullthrottle.ai® identified relevant households using first-party data, helping SmartSense HVAC Services reach prospective customers with greater precision. These audiences supported targeted advertising across multiple channels throughout the campaign.
Display Advertising
Display ads kept SmartSense HVAC Services visible to relevant household audiences as they browsed online, reinforcing brand awareness and encouraging consideration of its HVAC services.
Connected TV
Connected TV advertising extended the campaign into streaming environments, reaching targeted households with video messaging designed to build awareness and strengthen brand recognition.
SmartMail
SmartMail extended digital targeting into physical mail, delivering 800 pieces to selected households over four months. This added a tangible touchpoint to the company’s omnichannel advertising strategy.
SafeMatch® Attribution
SafeMatch® connected advertising exposure to reported sales activity, giving SmartSense HVAC Services visibility into 185 sales and approximately $494.3K in dashboard-reported ROI across the campaign.
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