• June 15, 2022

1p Data

Information businesses collect on their audiences and customers. This information belongs to the entity that collected it.
  • June 15, 2022

2p Data

This is first-party data that is obtained from another business, usually a trusted source.
  • June 15, 2022

3p Data

Information on audiences and customers that is gathered by data aggregators and sold to other businesses.
  • June 15, 2022

0p Data

This is a type of first-party data in which the data is collected from the consumer in exchange for something that benefits them.
  • April 15, 2022

1-to-1 Targeting

Serving marketing messaging only to the intended audiences, ie: fullthrottle.ai's platform sending mail pieces to direct households who visited the website.