This is a type of first-party data in which the data is collected from the consumer in exchange for something that benefits them.
Information businesses collect on their audiences and customers. This information belongs to the entity that collected it.
This is first-party data that is obtained from another business, usually a trusted source.
Information on audiences and customers that is gathered by data aggregators and sold to other businesses.
Serving marketing messaging only to the intended audiences, ie: fullthrottle.ai's platform sending mail pieces to direct households who visited the website.