Behavioral targeting is a technique used by advertisers and publishers to utilize a web user's previous web browsing behavior to customize the types of ads...
A software application that runs automated tasks – usually that are both simple and structurally repetitive – over the internet typically at a much higher...
The increase in effectiveness measurements (e.g., message recall) between respondents who did not view the ad and those who did.
Practice to avoid placing ads next to unsafe content. Example: crime, hate speech, adult, etc. Keeping a brand’s reputation safe when they advertise online.