While CCPA is restricted to California, many states are in the works to enforce their own privacy laws.  Also see Data Compliance For more information,...
Ads placed on streaming platforms either on apps on smart TVs or on over-the-top devices. It is a way to reach consumers who might not...
Cookieless refers to removing the dependency on third-party cookies by taking advantage of future-proof strategies for audience building, activation, and measurement. Also see Third-Party Cookie
CPM stands for “cost per mile”, meaning cost per one thousand impressions. This is a common currency for buying and selling digital media.
A platform designed for marketers to maintain customer data, via collecting, managing, and engaging with customers.