Connected TV refers to any TV that can be connected to the Internet and access content beyond what is available via the normal offering from...
Ads placed on streaming platforms either on apps on smart TVs or on over-the-top devices. It is a way to reach consumers who might not...
To learn more about how fullthrottle.ai handles consent management, check out this article: All About User Consent: CMT, Browser Location Prompts, and fullthrottle.ai's Integration.
To learn more about how fullthrottle.ai handles consent management, check out this article: All About User Consent: CMT, Browser Location Prompts, and fullthrottle.ai's Integration.
A form of targeted advertising for advertisements appearing on websites, mobile browsers or other ad supported devices. The advertisements themselves are selected and served by...
Cookieless refers to removing the dependency on third-party cookies by taking advantage of future-proof strategies for audience building, activation, and measurement. Also see Third-Party Cookie
CPM stands for “cost per mile”, meaning cost per one thousand impressions. This is a common currency for buying and selling digital media.
CPC Stands for Cost per Click. This is the price paid by an advertiser to a publisher for a single click on the ad that...
Cost per Completed View; the price paid by an advertiser to the publisher once a video has been viewed through completion.
With the CPE bidding strategy, impressions are free and advertisers only pay when users actively engage with ads (ie: click, watch, roll-over, etc.).