• September 12, 2023

Consent Management Tool

To learn more about how fullthrottle.ai handles consent management, check out this article: All About User Consent: CMT, Browser Location Prompts, and fullthrottle.ai's Integration.
To learn more about how fullthrottle.ai handles consent management, check out this article: All About User Consent: CMT, Browser Location Prompts, and fullthrottle.ai's Integration.
This act builds on the California Consumer Privacy Act (CCPA). Some of the developments include: Expanded definition of personal information Partial exemption for employee data...
While CCPA is restricted to California, many states are in the works to enforce their own privacy laws.  Also see Data Compliance For more information,...
Ads placed on streaming platforms either on apps on smart TVs or on over-the-top devices. It is a way to reach consumers who might not...
  • June 15, 2022

Cookieless

Cookieless refers to removing the dependency on third-party cookies by taking advantage of future-proof strategies for audience building, activation, and measurement. Also see Third-Party Cookie
  • April 15, 2022

Cost Per Mille

CPM stands for “cost per mile”, meaning cost per one thousand impressions. This is a common currency for buying and selling digital media.
A platform designed for marketers to maintain customer data, via collecting, managing, and engaging with customers.