Personal Identifiable Information, also known as personal data, is information that traces back to an identifiable individual.
PII Criticality Safety Index (CSI) refers to the dimensionless number assigned to Personal Identifying Information (PII) to designate the degree of control and customization required...
A pixel is often synonymous with either cookies or ad verification, in the world of AdTech. Also known as a marketing pixel or tracking pixel.
Programmatic ad buying is the act of using software to automatically bid on digital advertising. Traditional Programmatic is using deprecated technology such as 3rd party...
Psychographic is the qualitative method of studying consumer behavior based on personality, opinions, activities, interests. It reveals their beliefs, values, and goals, which can then...