PII Criticality Safety Index (CSI) refers to the dimensionless number assigned to Personal Identifying Information (PII) to designate the degree of control and customization required...
  • June 6, 2022


A pixel is often synonymous with either cookies or ad verification, in the world of AdTech. Also known as a marketing pixel or tracking pixel.
  • April 18, 2022


Programmatic ad buying is the act of using software to automatically bid on digital advertising. Traditional Programmatic is using deprecated technology such as 3rd party...
  • April 18, 2022


Psychographic is the qualitative method of studying consumer behavior based on personality, opinions, activities, interests. It reveals their beliefs, values, and goals, which can then...