How are retargeting ads distributed (time wise) and how many times are the creative pieces sent to someone we've identified?

Retargeting ads are delivered on demand to the user on Facebook - monthly budgets are set to spend throughout the entire month, so the ads will run to cover all month long.

As for creative being sent: the customer is emailed and mailed ONCE. The retargeting ad campaigns will keep the customer in a pool of up to a 90 day window.

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