- In-Market Model Audiences
- Reach people in market by brand or model
- Incentive based promotions, conquesting, pushing slow moving inventory
- Owner Model Audiences
- Bring current owners into the dealership with vehicle incentives, trade up, service special by make or model
- In-Market Audiences for Pre-Owned & CPO Campaigns
- Reach used vehicle buyers returning to market with an interest in general body style
- Promote pre-owned inventory based on brand
- Reach Households with Expiring Lease in the Next 6 Months
- Find households with a history of leasing and expiring leasing; define by luxury and non-luxury
- Target based on vehicle classification by body style or in market make data
- TransUnion data to target people based on Finance Data
- Reach customers based on credit criteria: in market for an auto load, credit score tiers, loan maturity
- Promote credit offers, create look-a-like audiences based on credit tier, reach high-risk drivers to promote collision centers
- Visa & MasterCard data to find people spending on parts and service
- Reach customers that currently service their vehicle at independent shops like Jiffy Lube
- Target parts, accessories and tires buyers
