4,500

Monthly Identified Website Visitors

1.55%

Increase in Sales

5%

Increase in Service

BMW of Sterling, a single-market luxury dealership, had a goal to establish a strong brand message around their expansive EV service bays. In order to display themselves as the electric authority for BMW, they needed unique ways to send targeted advertising to their prospective customers and be able to tie it back to ROI and ROAS. Prior to joining FullThrottle, they struggled to tie-back attribution to any advertising.

Once ShopperSuite was installed on their website, it went to work transforming their previously programmatic audiences into household-based, first-party data. ShopperSuite sends instant and look-back marketing campaigns, including direct mail, digital display ads, and social media, to their website visitors. This luxury dealer ran all assets, making the most of the platform’s marketing capabilities.

By leveraging ShopperSuite’s patent-pending identification technology, BMW of Sterling gained insights they didn’t have prior to using the platform. Some of these insights include matching customers who visited their website and came into the dealership as well as in-market customers looking for luxury electric vehicles near their dealership.

In return, BMW of Sterling saw month-over-month growth. On average, ShopperSuite identifies 4,500 website visitors for this dealership per month. In Q2 alone, they saw a 1.55% increase in sales and a 5% increase in service.

ShopperSuite measures the entire buyer’s journey, from first clicks to purchase, to show you which channels are working and which ones aren’t.

Challenges

  • Send Targeted Advertising and tie it back to ROI and ROAS, and also increase brand messaging around EV service bays

Features Used

  • List Direct Mail
  • Digital Display Ads
  • Social Media

Results

  • Matched customers with in-store and online visitors and identified in-market EV customers.

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