Challenge
Our client, a furniture business, had a simple goal: increase transactions with a solid ROI. Reaching that goal in such a competitive industry was the tricky part. Since traditional marketing channels don't offer a view of the buyer's journey, marketing spend is often wasted on uninterested or out-of-market buyers. fullthrottle.ai™ provided the insights needed to influence the right shoppers at the right time.
We knew our client's most valuable audience was on their website — these would be our client's most active and in-market shoppers. We also knew that our platform was up to the task of transforming website visitors into households we could then market to.
Results
fullthrottle.ai’s AdTech generated net new first-party data and guided shoppers towards a purchase. After using Immersive Household marketing to influence those shoppers, the results were phenomenal. In total, fullthrottle.ai™ helped generate $1.4 million in sales during this period, resulting in a 1,665% return on investment.
The client saw a 163% increase in transactions within the first six months from fullthrottle.ai-identified households. This case demonstrates how our platform delivers exceptional results by nurturing interested households all the way to the point of sale.
