Challenge
An HVAC holding company was looking for a way to help their 15 operating companies stand out among the crowd. They wanted to use cutting-edge advertising technology to provide overwhelming value and boost sales within their brands.
The HVAC holding company wanted to pilot fullthrottle.ai’s Audience Generation and Immersive Household® Advertising on a handful of their HVAC operating companies that were distributed across the country.
If the platform proved to increase revenue for assisted jobs over those that were unassisted by fullthrottle.ai™, the holding company would roll out the platform to other operating companies.
Tactics Used
fullthrottle.ai™ identified tens of thousands of households, resulting in $22.9 million in revenue and a 3420% return on investment.
This direct mail initiative targeted website visitors who our AI buyer propensity model identified as being closest to a purchase decision, providing timely and relevant communication.
Digital marketing ads targeting identified households with social media ads and display ads.
Results
The HVAC holding company started using fullthrottle.ai™ for eight operating companies in their first month. That month, our platform assisted in $3,008,974 in total revenue generation. Month two saw three more operating companies join, resulting in $3,316,939 in assisted revenue. The holding company rolled out fullthrottle.ai™ to 14 of their HVAC operating companies in their fourth month, generating $4,349,872 in assisted revenue, which accounted for 12% of combined revenue for all HVAC operating companies owned by the holding company.
In addition to baseline revenue, jobs that were sold with assistance from the fullthrottle.ai™ platform were more valuable to HVAC companies. The ticket value for fullthrottle.ai-identified households was $1,406 — a $288 increase per job. Put another way, 100 HVAC jobs sold using our platform would generate nearly $30,000 more revenue on average, leading to ROI percentages in the multiple thousands.
