Overview
Martin City Marketing, an agency representing an automotive group, needed an AdTech solution that would drive incremental sales across their client portfolio. After switching on fullthrottle.ai’s targeted marketing for an client dealership group of eight stores, a comprehensive analysis revealed a clear pattern: Targeted marketing by fullthrottle.ai® significantly boosted sales and stabilized performance.
Key Results
Utilizing fullthrottle.ai®, Martin City Marketing's client dealership group was able to drive strong, consistent growth, with fullthrottle.ai-assisted sales averaging 29% and outperforming non-assisted sales year-over-year.
How We Measured Impact
We analyzed 14 months of data across this dealership group of eight stores represented by Martin City Marketing, comparing two types of sales.
fullthrottle.ai-assisted sales: Customers identified online and directly influenced by fullthrottle.ai® marketing.
Unassisted sales: Customers who converted without fullthrottle.ai® influence.
Insight #1: Our Sales Impact Increases Over Time
The longer these client businesses used fullthrottle.ai®...
... the more their sales improved.
fullthrottle.ai-assisted sales jumped by 10.2% across all stores, increasing from an average of 281 sales per month in the first seven months to 310 sales per month in the last seven months.
Insight #2: We Offset Declines and Capitalize Growth
When market conditions fluctuated, fullthrottle.ai® consistently outperformed.
Year-over-year growth during a sales decline
When sales were dipping in a down year, fullthrottle.ai-assisted sales helped increase influence to fill that gap and keep sales pace steady.
fullthrottle.ai-assisted sales rose 9.17%, offsetting a decline of 3.08% in unassisted sales.
Year-over-year growth with influenced sales
fullthrottle.ai-assisted sales surged 24.62%, dramatically outperforming unassisted sales growth of 9.68%. Influenced sales outpaced the standard pace of sales growth by double digits.
