CHIEF 1st Party Data Self-Assessment

1st Party Data Assessment Chief

Assess where you are on the 1st party data power ladder, takeaway top sources to tap into new 1st party data, and how to best use that data with agencies, brands, media companies, and your overall advertising ecosystem.

Cigna Transparency in Coverage This link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.