Power your Customer Data Platform with 1p households
Unlock unique cookieless household data & create a futureproof plan with fullthrottle.aiTM
Supercharge your CDP with 1st Party Data from the Future
Create an ongoing real-time data current
Defibrillate your customers datalakes into a forward-facing data collection powerhouse. Create scale with new novel transformed household 1st party data.
- Transform Cookie + Programmatic Audiences into 1st Party Households + Identity
- By incorporating patented technology, we can identify and resolve shoppers across multiple devices into real in-market addressable households
Unlock hidden components of the complete customer journey
Accelerate your clients journey to data independence
- People-based audiences
- Not reliant on 1p/3p cookies or IDFA/DeviceIDs
- 100% Proprietary Cookieless Technology
- Multi-Device Identity Resolution
- Full click-path view of all URLs
- Household Based Approach
- CPRA + Privacy centric with Opt-in
Robust Open API Data Platform
Audience Flume API
Zerograph data starts with “knowns”- nothing appended or purchased from third party aggregators. Be a source-of-truth with fully agnostic media influence. Enable your customers to:
- Leverage more of their most relevant data – their own 1p data
- Conduct deeper analysis, audience modeling, & insights
- Leave the modeled off-the-shelf world behind
- Uncover AI-powered insight to the Buyer Journey
- Deploy targeted marketing based on purchase readiness
- Complete ROAS with Sales Influence
Audience Flume API Platform
Robust set of API services to ingest 1p data and build into a future-proof technology stack and data lake
Influence API
- Ping Influence Channel, Sources, and Ad Interactions for any household ID
- Aggregated as household moves through sales funnel
Identification API
- Retrieve identified 1p households
- Access and store all household attributes
- Separate Single vs. Multi Unit Residences
Propensity API
- AI & ML determine likeliness to make a purchase by ID
- Changes Up and Down daily as household moves through sales funnel
Unlock Unique Cookieless 1st Party Data
Create a futureproof plan with fullthrottle.aiTM